WeightWatchers

Lead Product Pesigner for the growth team, specializing in optimizing product quiz funnels to drive user acquisition and conversion.

Quiz Redesign

Optimized the quiz experience, boosting completions from 53% to 96% and driving conversions.

WW Clinic Tab

Integrated a seamless clinic tab experience, improving user access to care within the WW app.

Unified Quiz

Combined multiple quiz funnels into one, ensuring personalization and a frictionless user journey.


The San Francisco Stardard

Lead Product Designer for the growth team at The San Francisco Standard, creating a flexible purchase funnel experience that helped transition the company from free content to paid subscriptions.

Purchase Funnel Design

Designed a modular funnel experience to support the shift to subscriptions and drive paid membership growth.


Openfit + LADDER

Product designer for the acquisition team, specializing in creating high-impact landing pages for over 20 brands to boost conversion rates

Ladder Sport LP

Designed a premium landing page featuring LeBron James, boosting conversion rates by 30%

Ambassador LP

Integrated a seamless clinic tab experience, improving user access to care within the WW app.