WeightWatchers
Lead designer for the growth team, specializing in optimizing product quiz funnels to drive user acquisition and conversion.
Quiz Redesign
Optimized the quiz experience, boosting completions from 53% to 96% and driving conversions.
WW Clinic Tab
Integrated a seamless clinic tab experience, improving user access to care within the WW app.
Unified Quiz
Combined multiple quiz funnels into one, ensuring personalization and a frictionless user journey.
Openfit + LADDER
Product designer for the acquisition team, specializing in creating high-impact landing pages for over 20 brands to boost conversion rates
Ladder Sport LP
Designed a premium landing page featuring LeBron James, boosting conversion rates by 30%
Ambassador LP
Integrated a seamless clinic tab experience, improving user access to care within the WW app.