WeightWatchers
Lead Product Pesigner for the growth team, specializing in optimizing product quiz funnels to drive user acquisition and conversion.
Quiz Redesign
Optimized the quiz experience, boosting completions from 53% to 96% and driving conversions.
WW Clinic Tab
Integrated a seamless clinic tab experience, improving user access to care within the WW app.
Unified Quiz
Combined multiple quiz funnels into one, ensuring personalization and a frictionless user journey.
The San Francisco Stardard
Lead Product Designer for the growth team at The San Francisco Standard, creating a flexible purchase funnel experience that helped transition the company from free content to paid subscriptions.
Purchase Funnel Design
Designed a modular funnel experience to support the shift to subscriptions and drive paid membership growth.
Openfit + LADDER
Product designer for the acquisition team, specializing in creating high-impact landing pages for over 20 brands to boost conversion rates
Ladder Sport LP
Designed a premium landing page featuring LeBron James, boosting conversion rates by 30%
Ambassador LP
Integrated a seamless clinic tab experience, improving user access to care within the WW app.